Momentum Map
Plans Pro
The Momentum Map (called the Momentum Map until October 2026) shows how your set of search queries is changing, as a 2×2 map. It is on the site’s Overview (below the chart), at the top of the Queries tab, and in each content group view. Up is good (gaining visibility), down is bad; right is good (getting clicks), left is bad. So the top-right box is the best news and the bottom-left the worst:
| Not getting clicks | Getting clicks | |
|---|---|---|
| Gaining visibility | Rising: got impressions for the first time ever | Breaking through (best): got their first-ever click; they may have had impressions before |
| Losing visibility | Slipping (worst): had impressions before and have none now | Stalled: got clicks before and still show up, but got no clicks now |
In Spanish the map is Mapa de impulso and the boxes are En ascenso, Despegando, Estancadas and Perdiendo terreno.
The map is drawn in the KeptSEO brand colors, the same four as the logo’s bars: Rising is blue, Breaking through green, Slipping orange and Stalled amber. Each box is a light wash of its color with its name and a small color square, the count, the change from the window before (“was 12”, green when it is good news, red when not), a small trend of the last 12 windows in the box color, how many queries moved in and out, and a “See N queries →” link. The boxes are only as tall as their content. Two labels show the directions: “Visibility ↑” up the side and “Getting clicks →” along the bottom, so top right is best. Phones keep the 2×2 (each box puts its trend under the numbers); on very narrow screens the boxes stack best to worst: Breaking through, Rising, Stalled, Slipping. The first time the map loads on a page, the KeptSEO loader’s bars pulse in its place and then fly into their boxes (amber to Stalled, green to Breaking through, orange to Slipping, blue to Rising). This plays once per page load; changing filters, dates or tabs uses the normal loading state, and with reduced motion turned on you see the still loader, then the map. A pin badge shows how many of your tracked queries are in the box.
Share it. The page’s Share button lists the Momentum Map: it makes a 1200×630 image with your site, “Momentum Map ·
Summary line. Above the map, one line sums up the change, for example “Visibility up, clicks flat: 38 queries stalled, most on /blog/”. It is written from the numbers by fixed rules, not by AI. Visibility is the change in queries with impressions and clicks the change in clicks (each “flat” within 5%). The box it names is the bigger of Stalled and Slipping when visibility or clicks are down, the bigger of Breaking through and Rising when either is up, and the box that changed most when both are flat. “Most on /blog/” is added when more than half of those queries’ impressions went to pages in one folder (web search, last 90 days only).
Movement. Under the map, a short list shows how many queries changed box since the previous window, largest first, for example “12 Breaking through → Stalled” (up to six). It compares each query’s box in the previous window with its box in the current one, always consecutive windows, even when the boxes compare with last year. Queries that left the map or arrived from outside it are not counted. Some moves can’t happen by definition: a Stalled query already had clicks, so it can never be Breaking through.
Click a box to see its queries (the top 200), sorted by impact: the biggest change in clicks first, then in impressions. Each row shows the change, clicks, impressions and position (with the previous window’s value), a pin to Track the query and the Add task button (or the open task’s status), the same buttons as in the tables. Click a query to filter the dashboard to it. Esc closes the list, even with focus on a pin or task button.
Windows. Choose Rolling 28 days (default) or Calendar months.
- Rolling 28 days compares the last 28 finalized days with the 28 days before, or, if you pick vs same 28 days last year, with the same 28 days a year earlier (364 days back, so weekdays line up). It updates every day. 28 days rather than 30 so each window has four of every weekday.
- Calendar months compares the last full month with the month before.
Under the title, one short line names the two windows (“Sep 9 – Oct 6 vs Sep 10 – Oct 7, 2025”); the year is shown once unless the windows are in different years. Its “i” explains that the card ignores the date picker. The card ignores the dashboard’s date picker on purpose: fixed windows give a stable answer that doesn’t jump with weekday noise, and they’re quick to compute.
Verdict. A short headline above the boxes sums up the change, followed by four small chips: queries, clicks and CTR as signed percentages, and position in words (“Position 3.0 better” in green when the average position number went down, “Position 0.4 worse” in red when it went up, “Position steady” under 0.05). Hover the headline for the longer explanation.
- “Visibility growing ahead of clicks”: queries up, clicks flat or up.
- “Clicks down as positions slip”: clicks down, queries holding, average position worse by half a place or more. A link opens the pages losing clicks.
- “Clicks down at steady positions”: clicks down, queries holding, CTR down (the tip says snippets or SERP features may be taking clicks).
- “Losing visibility”: queries fell first (by 10% or more, more than clicks). A link opens Indexing.
- Otherwise “No clear shift”.
Filters. The search type and the query, brand, topic cluster and tracked filters apply (“Tracked queries” narrows the map to them). A content group applies too (2026-10-12, for web search): the map then counts the queries that showed one of the group’s pages in the last 90 days, each with its own history. That is how the group view shows a Momentum Map per group. Country and device filters don’t: Google doesn’t report queries by country or device in this data. Page filters don’t apply either, nor a group for image, video or news search. Anonymized searches aren’t in query data, so counts are a floor. These notes are in the “i” next to the card title, not printed under the card.
Plans. Pro and Agency. Free sees what the card does and an upgrade prompt. Track and Add task follow your role: viewers see the buttons only for queries already pinned or with a task.